Visual operating system for fashion retail

See it.
Plan it.
Before you build it.

Dtail helps fashion brands make better, faster decisions — by seeing the real-world impact of their choices in immersive 3D environments.

Get in touch Explore the platform
Trusted by
Adidas Nike Hunkemöller
The problem

Still planning
in spreadsheets?

  • Teams in silos — design, buying, VM, and sales all misaligned
  • Decisions made from Excel and PDFs that don't reflect reality
  • Expensive agencies hired to visualise stores — slow, costly, non-iterative
  • Regional teams drift from global brand vision without shared visual context
  • Missed sales from poor space planning and overstock

The cost of deciding in the dark adds up faster than you think. Every team working from their own version of the plan compounds misalignment — and your bottom line pays the price.

"The costs we're saving on briefing local agencies alone provided the ROI we needed to convince senior leadership."

— Adidas Visual Merchandising Team
What is Dtail?

One platform.
Every planning decision.

High-fidelity 3D store visualisation in Dtail

Dtail helps fashion brands see exactly how their stores, assortments, and product presentations will look and perform — without physical samples, external agencies, or endless email chains.

01

High-fidelity, real-time 3D

Far beyond static renders — changes update instantly so teams can explore and iterate without waiting.

02

Built for fashion

Assortments, seasons, fixtures — all native to the platform. No generic tooling adapted for retail.

03

One platform, all teams

VM, planning, buying, and sales all work in a single shared view — eliminating silos instantly.

The platform

Three modules.
One connected
workflow.

Each module solves a different planning challenge — together they give your entire organisation a single source of visual truth.

Catalog

Single source of truth for product content

Centralise all 3D and 2D product assets across global teams — always accurate, always up to date.

  • Centralise 3D and 2D assets across global teams
  • Always accurate and always up to date
  • Accessible from any web browser
Dtail Catalog — product content management
Canvas

Visual assortment planning at a glance

Evaluate your full range in one view and align regional and global teams in minutes — not weeks.

  • Evaluate balance: price, gender, category, segment
  • Align regional and global teams faster
  • Generate sense-check overviews in minutes
Dtail Canvas — visual assortment planning
Spaces

Immersive, real-time 3D store planning

Configure fixtures as you would in a real store, generate planogram documents instantly, and present live to wholesale partners.

  • Configure fixtures like in a real store
  • Generate planogram documents in minutes
  • Present to wholesale partners live
Dtail Spaces — 3D store planning
Proven results

Real outcomes from brands
already using Dtail.

10×
Faster planograms
50%
Agency cost reduction
20%+
Wholesale sell-in uplift
Customer stories

The world's leading
fashion brands
choose Dtail.

"Dtail allows us to connect teams through state-of-the-art space visualisation and make better assortment and planning decisions."

— Hunkemöller
Adidas store visualisation in Dtail
Adidas Space planning & VM

Regional teams generate planograms in Dtail — saving up to 50% on local 3D rendering agency costs while maintaining brand consistency across every market.

Nike store visualisation in Dtail
Nike Key account sell-in

Channel teams present live in Spaces to wholesale partners — achieving a 20% increase in sell-in by letting buyers experience collections in context.

Hunkemöller store visualisation in Dtail
Hunkemöller Assortment planning

Canvas replaced manual product overviews — reducing allocation errors and alignment delays across their entire buying and merchandising process.

About

A PixelPool product

PixelPool is a team of 100+ specialists across the Netherlands, United States, and Bulgaria — with over 20 years of experience building 3D solutions for the world's leading fashion brands.

Dtail is enterprise-ready and designed secure by design, giving large organisations the confidence to adopt it at scale.

100+
Team members
20+
Years 3D expertise
ISO 27001 Certified · Enterprise-ready · Secure by design
Get started

Ready to see it
before you build it?

Reach out to one of our team members on LinkedIn to book a personalised demo.

Maarten van Dooren
Maarten van Dooren Founder
Joost Alferdinck
Joost Alferdinck Chief Product Officer
info@pixelpool.com PI Apparel EU & US