Meet the lightest and most advanced snowboard ever produced by K2. The K2 “0″ ($700)  has been designed from the ground up to be the board of choice for the unrelenting performance seekers and the environmentally conscious alike. The 2010-11 “0″ snowboard stands alone as the pinnacle of 23 years of product development, complete with lightweight precision, powerful response and buttery smooth performance in an entirely new package. The K2 “0″ utilizes a new flatline profile, integrated Harshmellow dampening as well K2’s Hybirlight / earth conscious construction process. K2 believes wood provides the best all around performance of any material out there. All of their woods are sourced from renewable resources and their high-end cores come with performance enhancing materials. This seasons K2 “0″ features a WH5 core. The WH5 Core is exclusive on the “0”, uniquely shaped for their new hybrilight construction and maximizing K2′s honeykomb technology. If your lucky enough to be riding a WH5 core, you will know that it is the best performing and lightest weight board offered in their line.

A fabulous design comes to my internet doorstep today, Amar Vaya, a designer who takes extra philosophical time in designing a car, one called Axiom in this case. Branded with the Audi name, the Axiom is an exercise in emphasizing the idea of “beauty” within the tradition of Audi’s idiom. What’s that mean? It means it’s gotta look like an Audi. People HAVE to know that it’s an Audi when they first peek at it. But right before or right after that, their next thought has to be “wow, that is quite the sight to behold, wouldn’t you say so? Yes, yes I would.”

Has Amar Vaya done it? Let’s take a look here. Vaya notes that success and progress through technology are tenants of the Audi brand, indeed that is one of the main driving forces behind them. Through this, Vaya promotes the Axiom as hope through progress, a freedom or refuge from an uncertain world as you sit inside a shell of futurism.

The second area where Vaya explores beauty through Audi is time. Through what Vaya describes as the “history, wisdom, knowledge, and legacy” of Audi especially through their design and technological advances, the Axiom describes all of this aesthetically.

Power, agility, beauty, Audi. Hotness, Vaya.

Designer: Amar Vaya

MORE IMAGES HERE