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Category: Packaging


Incase DSLR Pro Pack

Incase DSLR Pro Pack design


For the budding Chase Jarvis who needs to carry their whole studio Incase just released the DSLR Pro Pack ($150), a deeply featured photography bag blended with the Incase’s clean and functional styling. The main compartment has dividers for your camera body, lenses, and flashses while other pockets provide storage for a backup point and shoot, laptop, iPad, and a carry strap for your tripod. Alternatively, the bag comes in Sling/Messenger style ($170) that gives you easy access to all your gear without ever having to remove the bag. Link

Incase DSLR Pro Pack design

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Ed Shek - February 2, 2012 @ 10:30 am

Filed under: Packaging, Photography, Product  -  Permalink  -  No Comments »  




SuperTrash: Phenomenal

SuperTrash: Phenomenal design


“Internationally renowned fashion brand SuperTrash is successfully managed by top entrepreneur Olcay Gulsen. The brand not only offers clothing, but shoes, accessories and lingerie as well. And, like each major company in the fashion industry, SuperTrash is also launching its own perfume: “Phenomenal”. The perfume will be introduced at the Amsterdam Fashionweek 2012. For its packaging design SuperTrash teamed up with CARTILS, the well-known international branding and packaging design agency.


CARTILS’ main objective was reflecting the unique and authentic SuperTrash brand image in its design. A brand that revolves around living a successful life, being sophisticated and exposing yourself as you are. “Phenomenal” by SuperTrash targets independent women with great sense for fashion and style. Therefore CARTILS crafted the design to present a combination of outspoken personality and effortless style. Gaston van de Laar, Group Director Client Services at CARTILS explains: “The powerful angular bottle shape represents independence and confidence, while the cap texture and gold colouring show the absolute class and style the international brand stands for. The sophistication and great sense for fashion are underlined by the delicate ribbon and SuperTrash charm.”


In the development of SuperTrash “Phenomenal”, a large-scale research was conducted by Jorijn Harms at the Delft University of Technology, to determine how scent characteristics can be translated in packaging design. The research results offered clear insights on colour, shape, angularity and more. These insights were then connected to the characteristics of the perfume, which in combination with the SuperTrash brand personality created the foundation for the outstanding design. “Launching my own perfume has been a dream of mine for so long, I think Phenomenal fits the SuperTrash lifestyle perfectly”, top entrepreneur Olcay Gulsen stated. “CARTILS really brought the SuperTrash brand experience alive in Phenomenal’s packaging design. The packaging clearly represents ‘feminine independency’, a characteristic the brand is known for. Besides that, it differentiates from all the offers that are currently on the market. It is satisfying to see that a company, that is a relative outsider within this segment, is in touch with the market and the SuperTrash brand in such a great way.’ Phenomenal by SuperTrash is expected to be in stores by April 2012 and will be for sale at Douglas, SuperTrash brand stores and SuperTrash online store.”


Designed by Cartils


SuperTrash: Phenomenal designSuperTrash: Phenomenal design

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Ed Shek - January 30, 2012 @ 11:30 pm

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Lexon Mini Totem

Lexon Mini Totem design


Lexon’s Mini Totem is a minimalist solution to desk clutter with a handful of your essential office accessories stacked in one place: Tape, container, USB Hub, and a clock. Only thing missing here is a stapler and an eager intern. Link

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Ed Shek - January 23, 2012 @ 6:49 pm

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Packaging Perfectionism

Packaging Perfectionism design


Does it really matter how you tape your boxes shut? Not really, unless you go off-center like how I usually do. But if you are perfectionism personified, then you must really crave for neatness while sealing stuff. So how about the Center Tape? I know you’ll really dig it!

Center Tape is a 2011 red dot design concept winner.


Packaging Perfectionism design

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Ed Shek - January 18, 2012 @ 1:06 pm

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Killspencer Dopp/Folio

Killspencer Dopp/Folio design


Killspencer always impresses with its new releases and their clever new Dopp/Folio ($149-$189) is no exception. The idea of the case is to act as a dopp kit to hold always your toiletries and when you land at your destination, unload everything, fold the bag flat and now you have a folio to hold your iPad and documents when you’re ready to hit the street. Link


Killspencer Dopp/Folio design

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Ed Shek - January 15, 2012 @ 1:02 pm

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Vaja Libretto Case for iPad 2

Vaja Libretto Case for iPad 2 design


PurelyGadgets are pleased to announce that they have added the Vaja leather case range to their website.



Vaja produce some of the best handcrafted and stylish cases money can buy, they follow the perfect balance of form, function and fashion. Each one of Vaja’s products is handcrafted with extreme care and attention to the smallest detail and only by the most skilled leather artisans, using the highest quality Argentine leather.

 

Check them out here

 

Vaja Libretto Case for iPad 2 design

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Ed Shek - January 11, 2012 @ 11:35 am

Filed under: Book, Packaging, Technology  -  Permalink  -  No Comments »  




An iPhone Case That Poops Flash Drives

An iPhone Case That Poops Flash Drives design


The second addition to ego&company’s Hybrid Series line of iPhone cases is the aptly named USB. Because besides providing a protective plastic outer shell, the case also stores a thin flash drive in its—umm—posterior.


Pricing and availability have yet to be announced, but the USB case will come in your choice of five different colours that can be mix and matched with the accompanying flash drives. Which themselves come in five different varieties, ranging in capacity from 2GB to 32GB. Probably dependent on how much data it consumed the night before.

An iPhone Case That Poops Flash Drives design
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Ed Shek - December 28, 2011 @ 7:15 am

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