Pierre Koffmann

This month, legendary French chef Pierre Koffmann returns to London with his new restaurant, Koffmanʼs, at The Berkeley hotel in Knightsbridge.

London design studio Construct has created the identity and branding.

The identity and branding take their inspiration from two sources: French bistro vernacular and a ʻsignaturesʼ theme. The bistro influence can be seen in the use of a curved logotype, a condensed typeface and the dominance of red. The ʻsignatureʼ elements are literal and symbolic: Koffmannʼs own handwritten signature sits across the full range of design applications, from exterior awnings to menus, whilst a little pig, separated from his feet at the top of the menu, references Koffmannʼs best known signature dish, pigʼs trotters.