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Category: Art Direction


Honey Harvest

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Ed Shek - February 8, 2012 @ 6:12 pm

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Haroshi

Haroshi design


Japanese artist Haroshi creates three-dimensional sculptures out of used wooden skateboard decks. An avid skateboarder, he began collecting broken skateboard parts in hopes of making them into art. Over the years he has developed a technique where he carves stacks of old skateboard decks and cuts them into wooden mosaics. He then assembles the mosaics into the chosen form in which the exposed layers reveal various patterns.


The dog sculpture (above) and the wheel sculpture (below) are part of the opening for the new HUF x Haroshi x DLX collaboration. Haroshi used broken skateboards ridden by various DLX team riders to make the new sculptures.


Haroshi designHaroshi designHaroshi designHaroshi designHaroshi designHaroshi designHaroshi designHaroshi design

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Ed Shek - February 7, 2012 @ 11:01 pm

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Burton Kramer Film Trailer

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Ed Shek - January 24, 2012 @ 7:50 pm

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PETRONAS Chinese New Year TVC 2012 “All Around The World”

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Ed Shek - January 23, 2012 @ 8:39 pm

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Chinese New Year 2012 at The Palazzo Las Vegas, Year of the Dragon

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Ed Shek - January 23, 2012 @ 2:28 pm

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Marina Bay Sands Skypark BASE Jump. Singapore 2012

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Ed Shek - January 22, 2012 @ 6:27 pm

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Empty Memory by Logical Art

Empty Memory by Logical Art design


This jewelry collection utilizes USB memory sticks as the medium. Dubbe, “Empty Memory,” this collection is designed by London-based Logical Art. The company is founded by Hanhsi Chen and Yookyung Shin in 2011 after their graduation from the Royal College of Art. The pieces are cast from stainless steel, and are hand-finished in white, black, or pink gold. The inner USB contains a 4GB Samsung flash.


The design comes with two versions: Structure and Transparent. They contain a physical emptiness within their enclosing to symbolize the memory that will fill the USB.


I like these pieces even if they didn’t have any functionality to them. I have seen some pretty ugly USB flash drives, and the pulchritude of this collection is further increased in contrast. I love the fact that both designs feature an empty space, which serves as a metaphor for the drive’s willingness to be populated by memory.




Empty Memory by Logical Art designEmpty Memory by Logical Art designEmpty Memory by Logical Art designEmpty Memory by Logical Art designEmpty Memory by Logical Art design

Empty Memory by Logical Art design
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Ed Shek - January 22, 2012 @ 3:20 pm

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