Jack Daniel’s Country Cocktails

May 10, 2013

Jack Daniels Country Cocktails design

Jack Daniel’s Country Cocktails gets an update for spring/summer by in house design team at Brown-Forman. ”[We wanted to] unite the brand’s signature clack with color, flavor iconography, and refreshment cues to introduce a new consumer to the Jack Daneil’s trademark.”

By bringing in colorful iconography to indicate the flavors, Brown-Forman Design created a completely different personality for the line; friendlier, younger, and well, more approachable than the Jack we know.

Designed by Dac Austin, Brown-Forman Design 

 

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Jack Daniels Country Cocktails design


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