Heineken Cube Concept

August 17, 2012

Heineken Cube Concept design

Designed to overcome the overly loss of space between the cylinders of beer, Heineken Cube optimizes storage all along the chain: from manufacturer to consumer.


It generates a significant fuel economy during transport. Its minimalist form gives it a strong visual identity and integrates symbolic object as in consumer memory.


A new way of drinking, economic and ecological …


Designed by Petit Romaine


Heineken Cube Concept designHeineken Cube Concept design

Heineken Cube Concept design

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