February 25, 2011
It’s a problem so many people face every time they visit the optician to choose some new glasses – just how do you see yourself in a pair of new frames when you can’t see without your own glasses? Now thanks to the power of the iPhone and a new app, spec-wearers need struggle no-more.
Developed by Total Immersion, Atol les opticiens (you guessed it, it’s French) uses face-tracking technology to enable users to try on new frames and see the results on-screen. Developed for French optical retailer Atol, the app is the first of its kind to find its way into Apple’s App Store.
According to Total Immersion..
This is the most fully realized mobile commerce application ever to use augmented reality, and the first AR app in the m-commerce space featuring face- tracking technology, newly available on mobile,” said Bruno Uzzan, co-founder and CEO, Total Immersion. “Face tracking is ideally suited to purchases like eyeglass frames, where it’s essential to try before you buy. In this environment, the m-commerce experience is both more convenient and more satisfying for consumers and merchants alike. Product selection is virtually unlimited – and those with corrective lenses can keep them on through the AR fitting.
Head on over to the App Store to try the app (FREE) for yourself!
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