Waitrose Sundaes

October 2, 2010

“Nelson Associates were commissioned to design the Waitrose Sundae packaging with the brief that we had to reflect the flavour of each dessert whilst creating packaging style that showcased and reflected the Waitrose brand.”

“Having worked extensively with photographer John Ross, we created a photographic style that showcased the main ingredient…


Timed Organizer In A Book

October 1, 2010

In the day and age where electronic gadgets double up as reminders of tasks and appointments, I applaud Wonjune Song’s bold move to go back to the basics of pen and paper and of course the trusty old watch. Watch Diary is basically a book with a clock set in…


Jolin Masson-St-Onge

October 1, 2010

Designed by Jolin Masson-St-Onge | Country: Canada

This conceptual light bulb packaging requires no ink and no glue. The wattage number is punched out of the cardboard, which wraps around the bulb to protect the glass….

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