June 3, 2010
Here’s a great project by Bibliotheque that is worth mentioning on their new website – Our response was to build on the existing logo, comprising simply set black type on a yellow rectangular ground. Our solution was to make more of the wristband’s three-dimensional qualities, developing an iconic yellow ring with an outer bevelled edge, recalling both the shape of the wristband and bicycle wheel. The Nike logo is centered within this, forming a singular unit that works both in isolation and alongside Livestrong typography.
The wristband and merchandise is produced and sold by Nike with all profits going to the foundation. The Lance Armstrong Foundation has so far raised over $80 million to fight cancer. Support Livestrong
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